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Solution: Market research campaign in targeted geographical areas

Motability is a Government backed scheme which allows those people in the U.K. who receive the higher rate component of Disability Living Allowance to exchange their allowance for a car.

Vauxhall required two different types of leads – those who were receiving the higher rate DLA and not yet on the scheme and who may be interested in taking a car on the scheme – and those who were already on the scheme but maybe coming to an end of their 3 year agreement and interested in a competitive vehicle from Vauxhall.

Using our own database we were able to identify consumers in the required geographical area and conduct a bespoke targeted campaign to establish whether prospects who met the relevant criteria would be interested in receiving a call from Vauxhall. Positive leads were then passed to the client.

Friendly but very professional are the words I would use to describe Phruit Ltd. From the onset they clearly understood what we wanted our campaign to achieve. The quality of the leads generated was most impressive and exceeded all of our expectations. It has been a pleasure to work with them.

Dealing with Phruit for lead generation and data purchase is a pleasure. On a daily basis their Account Management team are very responsive to all our demands and ensure that the data collected on our behalf is of the highest quality… The decision to work with Phruit was based on their understanding of our business and their skill to adapt questions in their survey to find the right type of customers for us.

I just wanted to thank you for your outstanding service over the last 2 months. It is very refreshing to have finally found a data supplier that holds values similar to our own. Not only is your product of the highest quality, as can be seen from the consistently impressive conversion rate, but its delivery is always very timely. As you know this is critical in order to oil our business machine to the required level. I also appreciate your recognition of the concept of Economies of Scale. It has been an aim of ours to find a primary supplier that can cater for all of our data needs, whilst recognising that the volume opportunities we offer are worth more than high short-term margins.
 
Also, I really appreciate that you are always first to contact me if any opportunities arise that may be of interest to us. We are still very much immature when it comes to our data management and procurement processes and we need all the expert help we can get. I have no doubt that we can continue to work collaboratively during this period of expansion.